ActiVia AM - Audience Measurement Module
Comprehensive Viewer Data Analysis and Reporting
Retail environments are turbulent, but out-of-home digital signage is bucking the trend. Digital signage, a powerful "narrowcast" medium, offers dynamic messaging with a high impact. Advancements in technology such as audience measurement and interactivity are making the medium even more attractive as traditional mediums such as TV and radio are becoming increasingly marginalized, costly and diluted.
With ActiVia AM—ActiVia for Media's audience measurement module—marketing executives can centrally deliver dynamic messaging and vary content based on the viewer while gathering impression metrics, passerby gaze counts, dwell time, and basic demographics.
STRATACACHE ActiVia AM is a highly optimized, web-accessible solution for digital marketing and merchandising that combines STRATACACHE's patented content delivery platform with state-of-the-art digital media technology. With multi-layering features, dynamic data sources, interactive capabilities and audience measurement, ActiVia manages the entire digital signage lifecycle for networks containing up to 250,000 concurrent devices.
How It Works
STRATACACHE's award-winning ActiVia for Media digital signage software now has audience measurement capabilities. ActiVia AM—the audience measurement module—uses simple, inexpensive USB cameras to provide consumer impression metrics, including:
- Customer impressions
- Dwell time
- Impressions per merchandised object
- Impressions by time of day
- Impressions by brand or category
- Basic consumer demographics