ActiVia SaaS (Digital Signage)
Affordable, Highly Flexible Solution
for Powerful OOH and In-Store Digital Marketing
Large retail organizations are unlocking tremendous value through the use of dynamic in-store digital media displays to promote products, shape perception, engage consumers and enhance the customer experience. As these retail media networks become increasingly complex and targeted, and evolve from static CD- or DVD-driven displays to dynamic highly interactive media platforms, retailers need a strong management solution such as ActiVia SaaS. ActiVia ensures the ongoing efficient and reliable operation of thousands or tens of thousands of displays across the distributed retail enterprise.
The ActiVia SaaS Advantage
Users access a hosted ActiVia server cluster via a "per month per player" contract, with STRATACACHE technical support services included. End users do not need to manage a server, content distribution, or a database—they can focus on the message and not the medium. ActiVia is hosted out of STRATACACHE's North American datacenter and other Tier 1 datacenters around the globe. ActiVia SaaS provides significant benefits and efficiencies, including:
- Low monthly fee
- No maintenance and software upgrade fees
- Rapid implementation, quicker time to market
- Reduced deployment costs
- Relieves IT burden, infrastructure costs
- Powerful, scalable datacenter architecture
- Standard and advanced monitoring and reporting
How It Works
At the core of any digital signage network is the software that powers it. ActiVia SaaS is a highly optimized, web-accessible solution for powerful digital marketing and merchandising. ActiVia combines state-of-the-art digital media technology with STRATACACHE's patented content delivery engine—the most robust in the industry. With multi-layering features, dynamic data sources and interactive capabilities, ActiVia manages the entire digital signage lifecycle for networks containing up to 250,000 concurrent devices. The advanced centralized management system controls up to tens of thousands of edge media players via a thin software agent with a specially designed communication and control protocol. ActiVia's multi-layering capabilities allow users to present multiple layers of digital media content within digital displays across their entire network.
Creating and managing digital media and content playlists is made easy with ActiVia. Users access a hosted ActiVia server cluster and import digital objects (images, rich video, animated presentations, HTML files, flash demonstrations, text-based messages, etc.) into a secure authenticated content designer/management console. Multi-layered screen layouts can be created for various types of content and, with simple drag-and-drop tools, playlists are generated by selecting digital content and determining the time and duration for each element. With a simple calendar interface, users schedule the date and time for the playlist playout to designated media devices. ActiVia then distributes the content to the devices throughout the network. Each device is continually monitored in case any operational problems occur.