Digital Signage by Industry
Many industries and vertical segments are unlocking tremendous value through the use of digital signage and out of home networks. Yet digital out of home (DOOH) is still a young industry approaching the steep climb up the bell curve—nudging its way into the media and marketing mix, and for early adopters, busting through the barriers of traditional media. DOOH has proven to be a valuable narrowcast medium with dynamic stopping power, effectively delivering messages to consumers and stakeholders. Audiences love it because it provides relevant information at the right time. Not surprisingly, DOOH has unlimited potential and in some instances is already being leveraged in a variety of applications including:
- Retail
- Merchandising
- Financial Services
- Hospitality
- Corporate Communications
- Business TV
- Agency TV/Federal Government
- Network Operators
- Arena/Stadium
- Health Care
- Lottery
- Restaurant, QSR