For immediate release:
Betsy Mendenhall
bmendenhall@stratacache.com
937.224.0485

STRATACACHE ActiVia for Media Drives Digital Signage Network in AT&T Experience Stores

AT&T Experience Stores Recognized as ISP/VM+SD Store Design Competition Winner

February 18, 2008- AT&T's Experience Store in Houston has been awarded with a 2007 Institute of Store Planners/VM+SD International Store Design Competition Award. The store's digital signage elements, powered by STRATACACHE's ActiVia for Media digital signage solution, bring AT&T's "store of the future" concept to life and reflect retailers' growing inclusion of digital media as a central design element in their stores.

AT&T's digital signage initiatives began in March of 2007 with the launch of its Experience Store in Houston, which was the result of AT&T's need to re-brand the Cingular retail stores while unveiling a new way to shop for an array of communications and entertainment services.

The Experience Store, utilizing a digital signage network powered by ActiVia, came to life through guided selling kiosks (GSKs) that drive content onto 32" flat screen displays. The AT&T Experience Store houses ten zones “delineated with signage and ceiling/flooring cues,” each with one or two digital signs displaying content ranging from games and ringtones to mobile productivity.

The GSKs include a 19" touchscreen self-service device with the 32" mounted digital sign hanging behind. In addition, three 52" displays located in the central part of the store highlight new AT&T media offerings.

After implementing digital signage for its first Experience Store located in Houston, Texas, AT&T decided to use the same marketing strategy to spearhead its launch of the summer’s hottest tech product. The combination of both projects’ digital signage won a 2008 DIGI Award for the best digital signage rollout in a national retail campaign. The Awards, announced by the Digital Signage Group on January 28, recognize the outstanding resellers, dealers and integrators of digital signage. Read more about the award win here.

About ActiVia for Media

STRATACACHE ActiVia for Media digital signage software is the enabling technology behind AT&T Mobility's highly-distributed digital media network. ActiVia is a highly optimized, web-based solution providing centralized configuration management, monitoring, content scheduling, reliable distribution, playlist control, and reporting for digital signage networks. Built on STRATACACHE's patented OmniCast distribution engine, which is capable of pushing content to up to 250,000 concurrent devices, ActiVia is ideal for large-scale deployments.

About STRATACACHE

STRATACACHE is the world leader in efficient, scalable and cost-effective content distribution, digital signage/digital media presentation, IP business television, and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2,000 customers in the retail, finance, service, manufacturing, and government markets worldwide, STRATACACHE's products transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information please visit www.stratacache.com.