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STRATACACHE to Highlight Award-Winning Digital Media Solution at InfoComm 2009
Digital Signage Audience Measurement Module to be Showcased in Booth #2650
Dayton, OH, June 17, 2009—STRATACACHE, a world leading provider of scalable, high-speed data delivery solutions for the digital media industry, is exhibiting in booth #2650 at InfoComm 2009. STRATACACHE will spotlight its newly released audience measurement module for ActiVia for Media—STRATACACHE's award-winning digital signage software solution.
STRATACACHE's ActiVia for Media is a highly optimized digital signage solution for digital marketing and merchandising that combines STRATACACHE's patented content delivery platform with state-of-the-art digital media technology. With ActiVia for Media, enterprises can deliver dynamic, rich media and video directly to any remote location, arming themselves with one of the most powerful, versatile digital marketing solutions on the marketplace.
The audience measurement module—ActiVia AM—provides comprehensive viewer data analysis, including unique customer impressions, dwell time, impressions per merchandised object, impressions by time of day, impressions by brand or category, as well as consumer demographics. To process viewer data, simple, inexpensive USB cameras analyze facial characteristics and gather basic viewer information, such as how long the viewer looked at the screen and what content was playing. With audience measurement, executives can compare signage playlists to sales data to determine the effectiveness of content for specific products and services run at various times in various locations. Marketing executives can also tailor messages and engage viewers with content that is customized in advance based on their interests, needs and habits.
Traffic Pattern Analysis
Also being showcased at InfoComm is the recently launched STRATACACHE service providing in-store consumer traffic pattern analysis for new digital signage customers. In-store consumer tracking technology uses highly intelligent IP cameras to analyze the ongoing consumer traffic pattern within the retail store or branch location. This technology counts patrons, tracks their flow and dwell through the retail environment and helps companies select optimal locations for digital messaging based on the consumer's in-store behavior. The data generated by the system provides valuable intelligence for retail environments and bank branches to analyze placement of digital signs and their success.
STRATACACHE's new program leverages the traffic tracking technology and pattern analysis both pre- and post-digital signage installation to optimize the placement decisions being made for digital displays within the retail environment. The traffic pattern technology remains in place post-digital signage installation (two to four weeks) for continued analysis of consumer traffic to help determine changes in flow triggered by the digital signage as part of the consumer experience. When used in concert with ActiVia Audience Measurement, the system can determine not only where customers travel within the store or branch and how they get there, but also what digital messages they focus on during their visit.
For more information on ActiVia AM or traffic pattern analysis, please visit STRATACACHE in InfoComm booth #2650.
About STRATACACHE
STRATACACHE is the world leader in efficient, scalable and cost effective content distribution, digital signage/digital cinema and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2,000 customers in the retail, finance, service, manufacturing, and government markets worldwide, STRATACACHE's products transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information please visit www.stratacache.com.