Create, schedule, manage and monitor your marketing messages from any Web browser with STRATACACHE’s ActiVia for Media software. Centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns. Whether you have ten locations or tens of thousands, ActiVia is robust enough to power your entire digital signage network.
ActiVia Audience Measurement Data Sheet
Tailor messages to specific customers
Analyze consumer impressions
Compare signage playlists to sales data
Increase proof of effectiveness
Audience measurement is proven to be the most effective tool to optimize ROI. With audience measurement, consumer metrics are gathered, including customer impressions, dwell time, impressions per merchandised object, impressions by time of day, and impressions by brand or category. ActiVia Audience Measurement helps you know who is watching what content when, so you can tailor messages to particular viewers based on their interests, needs and habits.
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