ActiVia for Media Interactivity Module
Delivering Advanced Consumer Interactions
Connecting with Customers at the Point of Purchase
As marketing channels evolve and consumer choices increase, retail marketers are searching for proven ways to interact with and engage consumers. By leveraging digital signage with interactive capabilities, retailers can connect with customers like never before. Point-of-purchase viewership and customer receptivity to digital is widely accepted and proven. Customers are engaged in-store where brands are enhanced and sales are impacted. Digital signage, and in particular, interactivity, is impacting consumers and retailers in ways never imagined before.
How It Works
The ActiVia interactive module supports customer-facing digital signage applications where users interface with a display in kiosk mode through touchscreens or handheld mobile devices. Through bluecasting and STRATACACHE proximity marketing technologies, marketers can interact with the consumer and deliver targeted content to smart phones and Bluetooth-enabled devices.
The interactive module provides a dynamic media solution fit for interactive catalogs, product selection, wayfinding, customer service, media takeaway and other merchandising applications. Content can vary from text with special promotion codes to media downloads such as animation, video and podcasts.