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STRATACACHE Appoints Palmer to Lead UK and EMEA Business Development
New Operations will Focus on Bringing Innovation and Success in North America to High-Growth EMEA Marketplace
Dayton, OH, December 14, 2009—STRATACACHE, a leading provider of scalable, high-performance digital media, content delivery and network acceleration solutions, recently named Jason Palmer to spearhead its European, Middle Eastern and African (EMEA) business development group.
Palmer, based in the UK, most recently worked for British Telecommunications (BT) where he supported leading media and broadcast clients with solutions including digital signage, mobile TV, IPTV, and digital music.
"Jason is passionate about digital out-of-home (DOOH). He possesses vast experience and expertise in the marketplace, working with clients in retail and banking to formulate and launch their digital signage initiatives," says Louie Hollmeyer, STRATACACHE VP of Marketing. "He will be instrumental in further expanding the STRATACACHE global footprint and fulfilling our strategic objectives within EMEA."
With over 300,000 network-connected devices globally, STRATACACHE aims to bring its innovation and success in the retail, QSR, CPG and financial segments to Europe and the surrounding regions. Recent research shows revenue growth in all segments of the digital signage marketplace growing within EMEA at a CAGR of anywhere between 9% and 12% between 2008 and 2012.
Hollmeyer continues, "As EMEA increasingly adopts private, brand-driven signage applications with 2.0- and 3.0-type functionalities such as audience measurement, interactivity, traffic pattern analysis, and dynamic merchandising, STRATACACHE is well positioned to see its global install base grow with proven installations and advanced R&D in these areas."
In addition, STRATACACHE recently announced its ActiVia iPhone App for digital signage that permits mobile access for management and monitoring of signage networks.
For more information, please contact Jason Palmer at jpalmer@stratacache.com.
While at BT, Palmer built successful market propositions for BT's major corporate customers, predominately utilizing new digital applications, including digital gaming and self service kiosks, to enhance the consumer experience and leverage existing network infrastructure. Palmer has a degree in physics with optoelectronics from Surrey University in the UK.
STRATACACHE's ActiVia for Media is a highly optimized digital signage solution for digital marketing and merchandising that combines STRATACACHE's patented content delivery platform with state-of-the-art digital media technology. With ActiVia for Media, enterprises can deliver dynamic, rich media and video directly to any remote location, arming themselves with one of the most powerful, versatile digital out-of-home solutions in the marketplace.
With multi-layering, dynamic data sources, audience measurement and interactive capabilities, ActiVia allows stakeholders to reach their target audience while managing the entire digital signage lifecycle for enterprise networks containing up to as many as 250,000 concurrent devices. ActiVia delivers mixed digital media, such as high-quality video advertisements, animated presentations, HTML files, flash demonstrations, and text-based messages to plasma screens or digital playout devices across the network.
ActiVia for Media can be purchased through a variety of arrangements that best suit their strategic objectives, including SaaS, perpetual license, or as a managed service via STRATACACHE or STRATACACHE partners worldwide.
STRATACACHE is a world-leading solutions provider of efficient, scalable and cost-effective content distribution, digital signage/digital media and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2000 customers in the retail, finance, service, hospitality, manufacturing, media and government markets worldwide, STRATACACHE's products— ActiVia, OmniCast, and SuperLumin—transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information, please visit www.stratacache.com or e-mail info@stratacache.com.
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