Measured Media Methodology™—In-Branch. Many banks are spending large sums of money to renew and upgrade their branches, yet those same banks are doing little to digitally shape, measure and choreograph the customer visit. Banks remain fixated with digital signage as the "pretty poster" that personifies the digital branch 1.0 and does nothing to analyze foot traffic, identify audiences, and interact and vary messages by viewer. Transaction-related visits are still fundamental to bank branch visits and remain the bank's best opportunity to cross-sell services, build customer loyalty and deepen relationships. Introducing STRATACACHE's Measured Media Methodology™, a continuous improvement model where digital signage and complementary technologies such as traffic pattern analysis, audience measurement, and interactivity are leveraged to track, measure, and elevate sales and the branch experience—creating a holistic, closed-loop feedback system for optimization... and the digital bank branch 2.0! View the full brochure...

Measured Media Methodology™—In-Store. Retailers are spending large sums of money to renew and upgrade their stores, yet they are doing little to digitally shape, measure and choreograph the customer visit. Retailers remain fixated with digital signage as the "pretty poster" that personifies in-store media 1.0 and does nothing to analyze foot traffic, identify audiences, and interact and vary messages by viewer. Introducing STRATACACHE's Measured Media Methodology™, a continuous improvement model where digital signage and complementary technologies such as traffic pattern analysis, audience measurement, and interactivity are leveraged to track, measure, and elevate sales and the customer experience—creating a holistic, closed-loop feedback system for optimization... and in-store media 2.0! View the full brochure...