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4 Ways to Enable the Next Generation of Sport and Entertainment Venues

 

Stadiums world-wide are utilizing digital signage in their facilities in various ways. STRATACACHE provides everything from dynamic menu boards, live streaming, wayfinding, mobile engagement through business intelligence.

 

Digital Signage Uses in Stadiums

*Data from eMarketer was collected from the July 2015 Mobile Sports Report (MSR) and Sports & Entertainment Alliance in Technology (SEAT) study titled “2015 State of the Stadium.” 88 professionals representing sports arenas were surveyed online during April-June 2015

 

1. Digital Menu Boards

Did you know that fans typically purchase video-featured items at three times the normal rate? STRATACACHE’s dynamic menu boards drive sales, spotlight promotional items and engage customers at the point of purchase. Our solution can be easily integrated with your current POS systems for food, beverages and merchandise. DMB’s give you the opportunity to showcase key menu concepts for specific events and promotions and partner activation.

 

2. IPTV & Live Stream

Stadiums are constantly adjusting to provide an outstanding entertainment experience to fans and staff. IPTV applications enable venues to support a dynamic mix of information including live streams, scores or information on custom tickers anywhere on the screen. Tailor everything to your audience with highlights, game coverage and event-specific services.  Locally control content so fans can watch in-house events or broadcast programming. Keep your guests connected with social, transit and newsfeed over video.

 

3. Mobile Engagement

Turning guests into fans and fans into supporters is always the mission for teams and venue operators. Mobile strategies are key to reaching everyone in today’s environment and Stadia is the perfect opportunity to do it right. STRATACACHE is changing the traditional guest experience by extending the fan journey. Insuring that the mobile experience is better in the stadium is vital. Allowing the guest to discover unique brand and retailer engagements in one to one interactions before, during and after the event. With mobile ordering devices, fans can purchase food, beverages and merchandise before the game or directly from their seats. Interaction in Stadia through the use of Mobile applications is a core strategy for securing the next generation of season ticket holders.

 

4. Monetization

Maximize your partner’s activation reach across media platforms and drive campaign effectiveness and long term commitments. Insight into the guest, fan and supporter will drive incremental revenue streams by selling the right ad space on displays throughout the venue. Grab your audience’s attention with eye-catching video advertising and promotions and transform existing cooler doors at concession stands to dynamic digital signage.

 

 

With our solution platform, Activia, operators are able to centrally schedule, manage and monitor rich digital media to any combination of screens and mobile devices throughout the venue. Learn how the STRATACACHE solutions can enable your venue to deliver the type of media engagements that keep your guests returning to become long term supporters, season after season—Let’s Talk.