Optimizing the Fan Journey for Stadiums and Venues


STRATACACHE attended the major gathering of the American Luxury Suite Directors that took place the last week of June in Pittsburgh. The organization started over 26 years ago to promote the best practices of a new concept called “premium seating”, a barely solid business concept at the time.


Today, the premium seating marketplace is a major driver of all live venue experiences. The objective is to provide the best fan experience that takes the guest from a one-time interest, to a regular fan to a generational supporter. This transition doesn’t happen without hard work, perseverance and investment.  The Guest-Fan-Supporter journey is successfully accomplished with innovative technology integrations and optimizing the guest experience.


The primary goal of all venue owners is to increase the sale of tickets, season ticket holders, luxury suites as well as the integration of business partners. ALSD brings professionals of the Sports Venue business to a collaborative environment to share ideas, innovations and lessons learned achieving the goal.


The program this year emphasized 3 sectors to help professionals optimize their venue: Sports Sales Boot Camp for New Hires, Sports Venue Design and Build, and Fan Experience Day.  From Wi-Fi infrastructure and applications to enhanced food and beverage choices, the fan experience focuses on blending personal technology with stadium design. The concept of Pop-Up suites with unique merchandise are all exciting innovative ideas to make each event a unique and memorable experience. Understanding the specifics of Guest-Fan-Supporter journey is vital for both teams and venues to understand how they can continue to enhance the guest experience at the venue.


STRATACACHE provides a full range of technology and strategic services to achieve the best experiences for guests, business partners, teams and venue operators. Based off our Intelligent Media Platform, Activia, we are able to provide the comprehensive tools, methodology and full operational services to enable the management of optimized infrastructure, fan insight and media delivery to screens throughout the venue and mobile applications in the hands of guests and staff that drive new revenue, grow brand value and help turn the occasional guest into a generational supporter. –Let’s Talk