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STRATACACHE Unveils Shelf-Based SPECTRA PopTouch™ Displays at NRF's BIG Show
New Line of Touch Screen Displays with Embedded Media Players Ideal for In-Store POP Marketing
New York, NY, January 11, 2010—STRATACACHE, exhibiting at NRF's 99th Annual Convention and Expo in booth #1748 at New York City's Jacob K. Javits Center January 10-13, 2010, is showcasing newly released SPECTRA PopTouch™ touch screen units with embedded media players.
Offering a small footprint, which includes an embedded media player, the SPECTRA PopTouch is ideal for shelf-edge and end-cap retail applications. SPECTRA PopTouch displays are offered in a variety of sizes—a 3", 5", 7", 10", 17", 19", 22", 27", 32" and 40".
For a retailer or an advertiser, being able to put the right message in front of a consumer at the point of purchase (POP) as part of a shopping aisle display dramatically improves sales and brand impact. Adding interactivity via a touch screen to the in-store digital media platform further personalizes the medium and elevates the customer experience.
A SPECTRA PopTouch interactive display acts as an "attraction" device in retail environments where the consumer can choose to interact if they wish. Cameras or motion detectors can be used to trigger "welcome" audio when patrons are in the vicinity. During idle time, the display can revert back to default content.
For in-store marketers, interactivity inherently provides measurement characteristics while providing shopper insight by tracking user data and click/touch paths.
SPECTRA PopTouch displays come cellular equipped—only power is needed for use as a digital shelf or embedded within a display. The PopTouch interactive displays are perfect for applications where the retailer wants to trigger mobile couponing or provide a valued takeaway sent to the consumer's handheld device.
"Consumer interactivity is an instrumental driver of retailer initiatives to emphasize shopper marketing and the customer experience," says Louie Hollmeyer, STRATACACHE VP of Marketing. "All promotional activities must relate back to the store—at the moment of truth—and in-store interactive media is an ideal vehicle to close the loop."
The SPECTRA PopTouch displays integrate with STRATACACHE's ActiVia for Media digital signage software. ActiVia for Media is an award-winning, leading platform for retail digital signage that combines STRATACACHE's patented content delivery platform with state-of-the-art digital media technology. With ActiVia for Media, enterprises can deliver dynamic, rich media and video directly to any remote location, arming themselves with one of the most powerful, versatile digital out-of-home solutions in the marketplace.
With multi-layering, dynamic data sources, audience measurement and interactive capabilities, ActiVia allows stakeholders to reach their target audience while managing the entire digital signage lifecycle for enterprise networks containing up to as many as 250,000 concurrent devices. ActiVia delivers mixed digital media, such as high-quality video advertisements, animated presentations, HTML files, flash demonstrations, and text-based messages to plasma screens or digital playout devices across the network.
ActiVia for Media can be purchased through a variety of arrangements that best suit their strategic objectives, including SaaS, perpetual license, or as a managed service via STRATACACHE or STRATACACHE partners worldwide.
About STRATACACHE
STRATACACHE is a world-leading solutions provider of efficient, scalable and cost-effective content distribution, digital signage/digital media and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2000 customers in the retail, finance, service, hospitality, manufacturing, media and government markets worldwide, STRATACACHE's products— ActiVia, OmniCast, and SuperLumin—transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information, please visit www.stratacache.com or e-mail info@stratacache.com.