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Dayton, OH, January 15, 2013—STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today launched a new, interactive solution empowering customers to become more involved in the shopping experience.
Unveiled at Retail’s BIG Show at New York’s Jacob K. Javits Convention Center in booth #2523, STRATACACHE’s Digital Play solution displays high-definition, interactive product and brand messages programmed to respond when a consumer interacts with sales and marketing content via motion-based gestures.
Unique for consumers of all ages, with the wave of a hand or stomp of a foot, retailers can promote products and interact with customers all along the path-to-purchase. The Digital Play experience engages consumers to interact with featured messaging, increasing customer recall five to seven times more than a standard digital sign.
“Transforming evasive consumers into engaged shoppers is the goal of any retailer,” said Chris Riegel, STRATACACHE CEO. “With STRATACACHE Digital Play, we are revolutionizing the way consumers interact with a brand while facilitating a better shopping experience.”
STRATACACHE’s Digital Play solution has four different available experiences:
“NRF’s BIG Show sets the trends for retail experiences, and we’re excited to display our latest Digital Play solution,” said Riegel. “Innovative digital media solutions have a big impact on bringing retailers closer to the consumer, and we’re thrilled to showcase Digital Play—retail’s promotional power tool.”
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 400 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.