Traffic Pattern Analysis
In-Store Analysis of Consumer Traffic Patterns
Establishing Optimal Locations for Digital Signage
Throughout the retail environment a number of key locations exist—end caps, aisles, key promotional areas, and checkout lines—where digital signage most effectively communicates with customers. As with any successful digital signage implementation, executives must first establish key locations where digital signage should be placed, particularly since each specific retail location has its own unique traffic patterns.
How It Works
With STRATACACHE's consumer traffic pattern analysis technology, marketers can identify optimal digital signage placement prior to installation. This unrivaled
technology uses highly intelligent IP cameras to analyze ongoing consumer traffic patterns within retail locations by counting patrons and tracking their flow and dwell through the retail environment. The data generated by the system provides valuable intelligence for retailers to analyze placement of digital signs.
STRATACACHE's program leverages the traffic tracking technology and pattern analysis both pre- and post-digital signage installation to optimize placement decisions. The traffic pattern technology remains in place post-digital signage installation (two to four weeks) for continued analysis of consumer traffic to help determine changes in flow triggered by the digital signage as part of the consumer experience.