Influencing customer behavior in store with cutting edge marketing solutions

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NRF Solution Recap

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Transformation Talks
Our in-booth theater featured a daily line up of retail experience industry experts offering insights into topics such as retail analytics and proximity marketing, getting online in the store, bringing immersive experiences to flagship stores and what to look out for in the world of emerging technology.
Service Automation
We integrated our ordering kiosks with facial recognition technology and the Mix Master robotic cocktail machine creating a memorable, streamlined ordering experience. After guests choose or designed their favorite drink from our self-ordering kiosks, featuring our own commercial-grade tablets, they watched the robotic machine get to work preparing it!
We dove into the analytics that gave retailers an unprecedented level of in-store knowledge, showing how our technology gathered, analyzed and gave actionable, real-time insight into in-store behaviors and preferences as well as business intelligence data. We answered questions such as: How well do you know what’s happening in your store? How are shoppers spending their time and money? How effective are your marketing campaigns?
Personalization at Scale
Our interactive fashion wall brought a digital shopping experience — complete with full curated looks and apparel details — into the store. Shoppers used the wall to browse products and explored complete “looks,” based on their own selected preferences. After browsing, the shopper could easily send selected items to a dressing room, add to their cart for in-store checkout or enter their phone number to receive a text message “wish list.”
Customer Loyalty
Provided convenience and improved speed of service for loyalty app users in the drive thru. Using digital displays along with sensor and voice technology, our smart drive thru solution identified app users and delivered a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays helped the associate prepare orders while customer-facing displays delivered a guided experience, presenting medication details and prescription reminders during dwell time.
Assisted Selling
This kiosk-based solution guided shoppers through a luxury or high-value purchase, offered component comparison and upsell opportunities along the path to purchase. Information captured during the kiosk interactions, including gender, age and sentiment, helped sales associates cater to individual needs and delivered smart service and a more personalized shopping experience.
Emerging Tech
Our in-booth emerging technology theater featured live demonstrations of practical, multi-user, real-time, collaborative VR. The demonstrations, ran at intervals throughout the day, highlighted use cases and tooled specifically to digital signage involving retail, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.
The John Batchelor show was live in our booth
Veteran WABC Host John Batchelor interviewed retail technology experts live at the STRATACACHE booth. Hear the discussions captured for new episodes of The John Batchelor Show, a breaking-news program that focuses on a wide range of topics including global politics, economics and hard sciences. The conversations centered around how deep tech is evolving the retail landscape to thrive in the age of Amazon. Listen to these episodes at and @batchelorshow.

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Speakers NRF

STRATACACHE Family of Marketing Technology Companies