Case Study | Grupo Bimbo

Our LATAM team utilized digital signage hardware and software to provide a connected employee experience.

The Challenge

Prior to implementing STRATACACHE family technology, Grupo Bimbo had a legacy system that presented numerous business challenges. Grupo Bimbo sought out a solution with proven stability and scalability that would ensure their communications objectives could be met, and make certain their collaborators have all the tools and information necessary to perform their jobs, in an inclusive and safe environment. Wanting to update their technology from a satellite service to a robust digital signage software platform and live streaming services, Grupo Bimbo partnered with STRATACACHE and is using technology found across the STRATACACHE family of technology solutions.

The Solution

The STRATACACHE LATAM team created a holistic solution in which a channel and communication strategy are implemented using three main software components that make up the Scala platform - Content Manager, Designer and Player. With STRATACACHE family technology, Grupo Bimbo has been able to enhance:

  • Live streaming, multiplying number of yearly events
  • Real time commercial indicators / Dashboard
  • Dynamic internal communication
  • OnDemand / Transmedia programming
  • Widgets with social media connections and local weather RSS
  • Segmented trade marketing campaigns,content development and transmission
  • Media library for consultation and download of materials

The solution also consists of live broadcasts with
real-time subtitling availability in more than 20
languages. In order to have segmented user
notices, dashboards and widgets that allow users
to always have the necessary information to carry
out their responsibilities more effectively.

Additionally STRATACACHE LATAM has provided
a full scope of services including content strategy,
production realization and technical support.

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