White Paper | Designing a Connected Store Journey


Jul 19, 2022

This special report by Retail TouchPoints discusses how retail establishments are incorporating Internet of Things (IoT) technologies into the store to connect digital and real-world shopping experiences under holistic, omnichannel journeys.

In our increasingly connected world, retailers are looking for new and innovative ways to merge the online and in-store shopping experiences for their customers. This special report will focus on the latest trends in retail design, and how retailers are using sensors, mobile devices, and interactive digital screens and kiosks to create an omnichannel shopping experience.

As the retail industry becomes increasingly competitive, retailers are looking for ways to differentiate themselves from their competitors. One way they are doing this is by investing in cutting-edge technologies that can provide a more seamless and connected shopping experience for their customers.

Sensors, mobile devices, and interactive digital screens and kiosks are just some of the technologies that are being used by retailers to create an omnichannel shopping experience. By using these technologies, retailers can provide their customers with a more personalized, convenient and consistent shopping experience that is tailored to their individual needs and preferences.

Why Omnichannel?

Many retailers developed their eCommerce sales over the last two years, and some of the most innovative took further steps to introduce new service channels, like curbside pickup or delivery options. With global health concerns largely abated, customers continue to use these additional avenues — major brands have proven that giving customers more options strengthens relationships and trust, leading to higher retention and engagement.

Omnichannel provides customers with a consistent experience, whether they are shopping online, in-store, or through a mobile app. It’s about options. True omnichannel allows customers to operate in a way that is becoming increasingly intuitive to more and more customers.

Here are a few examples: 1) The purchase journey begins online and finishes in store; 2) The shopper picks up an item curbside, and they see a promotion for an item that starts a new purchase journey, in-store; 3) Shopping in-store, a shopper searches for customer reviews of an item or does a price check.

These shopping behaviors that cross the digital divide and back again are becoming increasingly common. Omnichannel only maintains the convenient option of continuing that shopping experience within a secure, branded space. Maintaining that connection while giving shoppers the freedom to research, compare, and buy anywhere is the crux of omnichannel ROI. That consistency builds trust and loyalty between the customer and the retailer.

How Are Retailers Achieving Omnichannel?

In this special report, “Designing a Connected Store Journey,” Retail TouchPoints explores the nuts and bolts of omnichannel. What results can brands achieve when they set up an accurate, data-driven view of how customers are interacting with the store? How can

  • Personalization
  • RFID and IoT solutions
  • Real-time data on what is happening in the store
  • Multifunctional efforts that organizations use to deploy omnichannel

Related Reading: In-Store Measurement Technology

If you are interested in a deeper dive into IoT technology for measuring store behavior, check out our guide, “The Best Technology to Measure In-Store Interactions

Download the report