We’re diving into the analytics that give retailers an unprecedented level of in-store knowledge, showing how our technology gathers, analyzes and gives actionable, real-time insight into in-store behaviors and preferences as well as business intelligence data. We’re answering questions such as: How well do you know what’s happening in your store? How are shoppers spending their time and money? How effective are your marketing campaigns?
Personalization at Scale
Our interactive fashion wall brings a digital shopping experience — complete with full curated looks and apparel details — into the store. Shoppers use the wall to browse products or explore complete “looks,” based on their own selected preferences. After browsing, the shopper can easily send selected items to a dressing room, add to their cart for in-store checkout or enter their phone number to receive a text message “wish list.”
This kiosk-based solution guides shoppers through a luxury or high-value purchase, offering component comparison and upsell opportunities along the path to purchase. Information captured during the kiosk interactions, including gender, age and sentiment, helps sales associates cater to individual needs and deliver smart service and a more personalized shopping experience.
Our in-booth emerging technology theater will feature live demonstrations of practical, multi-user, real-time, collaborative VR. The demonstrations, running at intervals throughout the day, will highlight use cases and tooling specific to digital signage involving retail, internal workflows for pre-visualization, sales engagement possibilities, concepts for flagship enterprise-level immersive interactive experiences and experiential destinations.
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STRATACACHE Family of Marketing Technology Companies