Designer Cloud’s Intuitive UI Empowers Any User to Create Engaging Digital Experiences

MALVERN, PA, US—November 2, 2020—Scala today announced the release of Scala Designer Cloud, a powerful web-based composition and design tool featuring an easy-to-use, intuitive user interface that enables creation of compelling and engaging digital signage media. Scala first introduced Scala Designer, the PC-based software made for digital signage, more than 20 years ago as part of its core digital signage platform, Scala Enterprise. Today, Designer Cloud is the next evolution in the progression of a proven application that powers millions of digital signs worldwide.

Scala, part of the STRATACACHE family of marketing technology companies, provides the tools to create, manage and deploy powerful digital experiences in any environment including retail, quick service restaurants, banking, transportation, gaming, corporate communications and additional key digital signage markets.

Designer Cloud is native to Scala Enterprise 12, allowing users to easily create publish projects to SaaS-based Content Manager with ease for scheduling and playback on Scala media players running on Linux or Windows. With Designer Cloud, content designers can also utilize assets from leading third-party design platforms, such as Adobe Creative Suite, to import content and optimize it for the digital signage mission.

Highlights of Scala Designer Cloud include:

  • Full native HTML 5+ support — Open standard markup language
  • Simple layout creation — Fast, intuitive design tool
  • Drag & Drop – Fully web based, easy to use
  • Template driven — Maintain brand integrity
  • Reusable widgets and vectors – Customizable components
  • Shareable preview – Instant review of designs
  • Content publishing – Integrated with Scala Content Manager for seamless deployment

“We engineered Designer Cloud to ensure that the creation of beautiful and engaging digital signage content has never been easier. Our customers have continued success with Designer legacy tool and now with Designer Cloud, their user base expands to anyone in the organization regardless of their personal creative or technical skill set. We included functionality in browser-based tools that made Designer Cloud a powerful digital signage design tool, while also focusing on a highly intuitive user interface and experience,” said Joe Sullivan, COO of Scala. “In the coming months, we will add more features and advanced functionality such as scripting, widget builder and user analytics.”

For more information, visit www.scala.com/software/.

About Scala
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.

Media Contact:
Scala HQ, Andrea Poley, andrea.poley@scala.com